What’s New

Reporting to you live, from the mind and matters of Aja Dang.

Featured
Why I’m Rethinking Goal Setting in 2026
Why I’m Rethinking Goal Setting in 2026

Make setting and achieving your 2026 goals fun.

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Hotties for

Human Rights

You’re hotter when you stand for something. Real influence means stepping up as a leader, keeping your community informed, and mobilizing around the critical fights for equality and justice. Consider this your exclusive briefing on the issues that demand our attention.

Cover of DANG magazine, June 2025, featuring a woman in a winter red coat and fur-lined hood, wearing ski goggles, with a cold winter background.
Greenland
Magazine cover featuring a smiling woman sitting on a blue sports car with a black hood, with prominent red 'IMPORT' text at the top, and various headlines about cars, prices, and inflation.
Tariffs
Magazine cover titled 'DANGGIRL', December 2025, Vol. 3, featuring a woman with long wavy hair, red lipstick, and jewelry, holding a red ribbon and bow with a red background. Headlines mention holiday specials and holiday cheer.
American Dream

Money

A woman with dark hair in a bun, smiling and winking, wearing a plaid blazer and white turtleneck, sitting indoors. 
Breaking [Down] the Bank

A candid, no-B.S. advice column on building wealth, handling debt, and mastering my MSTRPLN tools to get your time and money working for you.

Open the Vault
Shop Budgeting Tools
Join a 30-Day Challenge

Culture

Featured
Am I Having a Midlife Crisis, or Is the World Just on Fire?
Am I Having a Midlife Crisis, or Is the World Just on Fire?

Why My Content Is Shifting Toward Systemic Money, Power, and Policy.

Maps

Steal my itineraries. Save Aja-approved eats, experiences, and stays from cities I’ve traveled to and lived in.

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Arrow pointing to the upper right

Curated

A woman in a blue sweater and jeans sitting on a brown leather couch, using a laptop, with slippers on the floor beside her and a fluffy white dog next to her.

Recs

Worth it.

Playlists

With the right soundtrack, you can do anything. Set the mood and become the moment with these curated playlists.

A woman in a black jacket with a name tag, making playful faces in a photo booth-style picture, showing two different expressions.

Money Date

Caviar Party

A woman with shoulder-length wavy dark hair, smiling and laughing, wearing a red off-shoulder top, and displaying an engagement ring on her left hand with well-manicured nails.
Young woman sitting on the floor with her arms resting on her knees, wearing a black top, black skirt, white socks, black shoes, with curly hair styled up, against a plain light-colored background. 
Caviar, among other things

The life and times of Aja Dang.

Let’s get some non-negotiables out of the way: Politicians should retire by 60, pineapple does not belong on pizza (and shouldn’t be called Hawaiian pizza because people from Hawaii don’t eat that), and we deserve gift registries for every milestone—not just weddings.

From TV hosting to financial education and now tackling big questions about the systems around us, my goal has always been to translate intimidating worlds into something relatable, digestible, and useful. Right now, I’m most likely horizontal on the couch with my dogs, binging ER.

  • Three women celebrating at a festive event, with the woman in the middle dressed with flower leis, a floral crown, and a vibrant pink feathered boa.

    1987

    I was born and raised in Hawai‘i, where community and resourcefulness shaped how I see the world. Those values still guide my work today.

  • Two women smiling, wearing San Francisco Giants baseball caps, outdoors at a sunny sports event.

    2005

    At the University of San Francisco, I earned my Bachelor’s degree in Marketing and discovered my love for presenting and storytelling. This piqued my interest in hosting and I launched my very first music show, Yeah Live!

  • Young woman in a graduation sash and lei posing with an older man and woman outside a building with brick walls and columns.

    2010

    I went on to earn my Master’s in Broadcast Journalism from the University of Southern California, where I learned how to write, produce, and communicate stories with impact. Those skills became the backbone of my YouTube career.

  • A woman with long dark hair in a black and beige sheer dress with spaghetti straps, standing with her hands on her hips on a red carpet at an FX and MAXIM event, with a backdrop displaying these logos and the 20th Century Fox logo.

    2010 c.

    Shortly after graduation, I pitched a sports show with Maxim Magazine, which became Maxim Sports 1-on-1. This catapulted my hosting career and opened the door for on-camera roles with FX, Fox Sports, The Hollywood Reporter, and NFL Network.

  • A woman posing in front of a leafy green background with a neon sign that reads 'LOVE' in pink and red lights. She is wearing a black dress with fringe details and has her hair styled back.

    2012

    After years in television, I made the leap into online content and uploaded my first YouTube video, expanding my expertise from sports to also include beauty, health, lifestyle, and finance. After hitting 100,000 subscribers, I realized this wasn’t just about content — it was about connection.

  • A woman with messy blonde hair and winged eyeliner, wearing a white shirt, has her lips painted with words 'Nasty Woman' written in black, against a pink background.

    2018

    I began using my voice to advocate for the causes I care about most from pet adoption and cruelty-free products to women’s rights, climate activism and financial independence. What started as lifestyle content evolved into a mission: to inspire people to live ethically, intentionally, and confidently.

  • A woman sitting on a couch with a white dog on her lap, looking at a planner or schedule.

    2021

    After sharing my own debt-free story online, I saw a major gap in the market for comprehensive budget planners that blended daily to-do’s with financial must-do’s.  That realization inspired me to create MSTRPLN, my own line of budget planners, designed to make money management approachable, visual, and empowering.

  • Four diverse young adults standing in a modern apartment, smiling and holding awards or a water bottle, celebrating together.

    Today

    Since crossing one million followers across platforms, I’ve turned my online community into IRL group experiences through hosting lifestyle events and financial challenges. I’m also innovating how political news is shared through editorial projects that connect politics, fashion, and culture.